Services
Brand Development
Completing landscape analysis. Engaging stakeholders in and outside of your company to absorb your organizational DNA. Understanding who you are today and what you aspire to be, in order to craft a brand platform strong enough to ground corporate expression and decision-making.
Content Strategy
Crafting personas. Mapping content journeys. Completing audits and optimization of backlist content for SEO. Creating the assets that entice people from awareness to advocacy. I know how to devise content strategies from end-to-end and collaborate with teams to implement them.
Corporate Narratives & Messaging
Leading development and holding the pen on narrative tools like vision manifestos, strategic messaging, and positioning frames. It’s always about creating shared language that resonates.
Internal Communications
Partnering inside organizations to distill key programs and corporate initiatives into messages and materials that educate people and build culture.
Omni-channel Campaign Content
Delivering concepts, creative briefs, copy, and executional roadmaps that take an idea across touchpoints to tell the full story. Plus, I know how to marshal in-house and agency teams to make great work together.
Planning & Messaging Workshops
Designing and facilitating moments that bring people together to generate ideas, build alignment, and create shared language for organizations.
Presentations
Partnering with executives and subject matter experts to frame, write, and design presentations for pivotal communication moments, from board and executive meetings, to all-hands and investor presentations, Developing content that is crisp, clear, and keeps the audience at the center.
Thought Leadership Blogs,
eBooks & Reports
Authoring and editing a wide range of long-form content—from case studies and throughout leadership blogs to eBooks and survey-based reports. I specialize in interviewing executives and subject matter experts to capture their unique points of view and distilling their insights to educate target audiences and expand influence in key markets.
Videos & Animations
Developing concepts and storyboards. Writing scripts. Managing production of live action and animated shorts and hype reels. And when you need it, handing voiceover!
Webinars
Creating compelling hooks and abstracts. Preparing experts, penning discussion guides, and partnering with production teams to record and edit the work.
Websites & Digital Experiences
Developing briefs and site maps. Collaborating on wireframes. Writing copy for both B-to-B and B-to-C websites and novel digital experiences.